A strategic guide utilizing seasonal color palettes to craft strong market-targeted narratives.

The Challenge: Independently create a seasonal color strategy guide for Old Navy based on research of current market trends and needs. (Conceptual Project)​​

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Project Scope: Market Research, Color and Merchandising Strategy, Look Book Design​​​

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Project Timeline: 3 Weeks

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Disclaimer: The Tonal Temperature is a work of fiction inspired by Old Navy for portfolio creation. All images and statements are dedicated toward this purpose and do not represent Old Navy’s actual brand.