Ever After Flora
A modern and elegant floral design service, offering luxury arrangements for weddings and high-end events.
The Challenge: Independently create a tasteful brand identity, displaying themes of everlasting love and beauty. (Conceptual Project)
Project Scope: Naming, Brand Identity, Product Mockups
Project Timeline: 2 Months
What I Learned: A year after its initial ideation, I revisited the Ever After Flora logo. The original design was charming, but its aesthetic was a mismatch for the high-end stylistic relevance the EAF brand demanded. Through research of current design trends (e.g., muted colors, minimalist typography), I crafted an updated logo. Its modern and sleek qualities made it a strong anchor for the remaining brand visuals. I learned how analysis and revision can be tools to ensure that my designs serve strategic purpose and align with core values.
With More Time and Resources: Ever After Flora could use its brand identity to extend its services beyond florals. I started exploring with the candle labels and I am already envisioning matching wedding favors, gift boxes, and décor.