Aurelia Sun
A vibrant music festival located in Southern California, where music-lovers are immersed in ethereal sunsets and good vibes.
The Challenge: Independently create an event defining visual atmosphere anchored by strong theming and a custom mascot. (Conceptual Project)
Project Scope: Naming, Brand Identity, Event Collateral
Project Timeline: 2 Months
Promotional Trailer
What I Learned: Crafting Aurelia Sun's brand identity challenged me to explore how detail shapes the user experience. I learned how seemingly small decisions—from coining branded color names to selecting impactful, punchy typography—don't just influence the event's look, but completely shift its core tone and energy. This process underscored the power of cohesive branding to create a truly immersive and memorable world for the audience.
With More Time and Resources: I would love to design a social media page for this event, highlighting specific performers and experiences.